Your customers, prospects, and partners are the lifeblood of your business and you need to build your marketing strategy around them. Understanding what your potential customers want can be challenging when you’re dealing with such a diverse audience.

Storytelling is one of the most powerful tools that your company can wield to build customer connections. You can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat.

Content marketing is more than just blogging. When executed correctly, content including articles, webinars, and videos can be powerful growth drivers for your business. Create amazing content to generate ROI.

Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage.

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects.

We operate in a cross-platform world. Smartphones and tablets are taking over. If you’re not optimizing your site for mobile visitors, you are likely losing money.